It all began, back in 1991, when the founder of ABL decided to move , from being creative in one of the largest Advertising Agency in the Middle East, into a small Production office down the road.

The original plan was to keep it small, simple and creative.
One Director, One Producer, One Secretary. It stayed that way for couple of years.

Business grew, so he started adding more Directors and Producers to service advertising agencies and clients spread throughout the Middle East/Gulf, Mena and North Africa, like AdPRO, FP7 McCann, Horizon FCB, ImpactBBDO, Intermarket, JWT, Leo Burnett, Links Communications, Memac Ogilvy, Saatchi, Y&R, and clients such as; 7UP, Al Rabie, Al Rajihi, Cadbury, Cevital, Coca Cola, Cosmote, Danone, Fastlink, Fine, Ford, Johnson Wax, KDD, Lever, Mazola, Mobilecom, Nabisco, Nestle, Nescafe, P&G, Pepsi, Qtel, Sprite, STC, Suzuki, Umnia, Vodafone, Wataniya and many more.

In 2000, ABL expanded its operation to Greece, and in 2005 set up besides the film production company a state of the art Post Production facility, ABL Digital, servicing Greece, Middle East and other European Markets

ABL Digital’s post production services range from VFX, 3D and 2D animation, motion graphics, and state of the art table top studio facilities shooting with motion control rig and high speed camera.

We strive to create films that are both artistic and effective.
Our belief is that you don’t have to cross the line between art and commerce; you just need to move it.


STC Invision Evolution

Client: STC
Agency: JWT
Production House: ABL

The idea behind the commercial is to show how far the world of visual entertainment has progressed in order to place STC’s Invision at the top of the TV Broadcast Providers' chain and to position it as a high standard, a must-have entertainment system for the whole family. The film will take us on a journey through different generations, and how people used to get entertained - visually, starting from the beginning of the 20th century up till today.

Back to top